Digest"You don't need more content.
You need better signal."
Digest started as a shared doc between three growth leads who were tired of spending forty minutes every morning parsing through newsletters that told them what happened, not what to do about it. It became a briefing. The briefing became a habit. The habit now ships to 14,200 operators every morning before standup.
Most marketing newsletters are recycled threads.
Screenshot of a tweet. Screenshot of another tweet. A 12-point list that ends with "let me know which resonated." We built Digest because the signal-to-noise ratio in your inbox is broken, and the people paying the price are the ones actually running experiments.
Tactics expire. Frameworks compound.
The TikTok playbook from Q3 is already stale. But the mental model behind why it worked — that one stays. Digest doesn't chase trends. It builds the thinking that lets you spot the next one before your competitors open their laptop.
The best growth teams read the same briefing.
Not because we told them to. Because when you're running a lean two-person team against a company with forty people and a $2M ad budget, information asymmetry is your only real edge. We exist to close that gap.
— Marcus Webb, Editor-in-Chief
Previously: Growth Lead @ Figma, VP Marketing @ Notion
What a morning briefing
actually looks like.
Subject
Coda's 34% CAC drop, Reddit's dirty secret, and a Monday retention ritual
Good morning. Three things worth reading before your standup:
How Coda cut CAC by 34% switching from demo CTAs to tool CTAs
The insight isn't about the button copy. It's about the intent signal you're collecting. When someone clicks 'Start free,' you know they're ready to build. When they click 'Book a demo,' you know they're still evaluating. Coda's team realized they were optimizing for the wrong signal entirely — and their CAC was paying the price.
Continue reading →Reddit is underpriced for B2B SaaS. Here's the playbook.
CPMs on LinkedIn: $28–$45. CPMs on Reddit r/entrepreneur, r/startups, r/SaaS targeting: $4–$8. Same buyer persona, 80% cheaper. The catch is creative — Reddit users will destroy a native ad in four comments if it doesn't read like a real post. We break down the exact creative brief.
Continue reading →The 3-2-1 retention audit: what to check every Monday morning
3 cohorts to pull. 2 metrics that predict churn 30 days early. 1 action to take before your next all-hands. This framework came from a Head of Growth who'd watched three startups hit 40% monthly churn without anyone in the room knowing it was coming.
Continue reading →Digest · 14,200 readers · Unsubscribe
"Test everything."
This lands in your inbox every morning at 6 AM EST.
No archives to dig through. No back-issues to catch up on. Just tomorrow's issue.
"I read Digest before I open Slack. It's the only newsletter that actually changes what I do that day."
— Priya Mehta
Head of Growth, Loom (fmr.)
Now: VP Growth @ Series B SaaS
"I was burning $18k/month in ad spend and couldn't crack payback period. Digest's Reddit arbitrage issue saved me two months of testing."
— James Okafor
Founder, Stackly.io
B2B SaaS · $0→$40k MRR in 8 months
"My clients think I'm a genius. I'm just up at 6 AM reading Digest before they email me."
— Sofia Lindqvist
Senior Strategist, Orbit Agency
Stockholm · $4M in managed spend
14,200+ growth operators reading daily
Five issues.
Zero filler.
The CAC ceiling: why your paid channels stop scaling at $15k/mo
Coda's 34% CAC drop, Reddit's dirty secret, and a Monday retention ritual
The PLG trap: when product-led growth leads to product-led churn
Email deliverability is a growth lever. Here's the 20-minute audit.
Weekend reads: 5 teardowns from founders who cracked $1M ARR in 6 months
Tomorrow's issue ships at 6 AM.
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